Keep informed and up-to-date with our insightful resources
Your one-stop-shop for the latest updates on Martech, content supply chain, and more. Stay informed and up-to-date with our reliable resources.
How to Combine MarTech for a Unique Experience
How to combine MarTech for a unique experience There are two main types of solutions in the vast world of marketing technology namely: solution-specific and platform solutions. The MarTech world has seen 5,233% growth since 2011. Back in 2011, there were around 150 MarTech solutions, but fast forward to 2024, and you’ve got over 8,000 […]
How to Select the Right MarTech Stack for Your Business
How to Select the Right MarTech Stack for Your Business An efficient marketing technology stack can help businesses achieve their marketing goals faster and at a lower total cost of ownership. Chief Martec found that the marketing technology world grew by 5233% in the past 10 years The upside? The expanding MarTech technology capabilities accelerate […]
How Marketing Technology is Transforming the Industry
How Marketing Technology is Transforming the Industry Marketing transformation is underway to reach us in new places as we share our time and attention across channels. Brands must connect with customers through all of these channels. They must create campaigns that engage us across social media, online/offline advertising, and eCommerce. The brands need to adapt […]
How the correct content experience boosts engagement
How the correct content experience boosts engagement Over the past few years, we have seen and heard how a great (and not-so-great) customer experience starts and ends with content. The Content experience guides the user’s journey when interacting with your brand, including the design, usability, searchability, and relevance. It plays an integral role in grabbing […]
How executives can future-proof their content supply chain
How executives can future-proof their content supply chain Constructing and organizing content can be challenging. For 31% of enterprise content marketers, this is made more complicated by needing the right technology to manage content. To stay ahead of competition, businesses must optimize their content supply chain to improve efficiency and performance. In this blog, we’ll […]
How to delight customers with user experience
How to surprise and delight customers with user experience How do we create a delightful user experience that will get customers hooked on the website and product? Why create a delightful user experience? Creating meaningful user experiences, capturing customers’ attention, and—more importantly—influencing their behavior to buy your product and service is something every website owner […]
Relaxation and Work: A Recipe for Success
Relaxation and Work: A Recipe for Success According to a Gallup survey, fully 74% of employees “experience burnout on the job at least sometimes.” The survey goes on to show that “burnout is so pervasive in US workplace cultures that people probably think it is inevitable, and some may even wear it as a badge […]
Efficient Spending Using MarTech
Efficient Spending Using MarTech Xpediant Digital helps our clients solve their complex MarTech and content challenges and improve efficiency, lower costs, and increase agility in an omni-channel world. We do this by providing expert delivery of services coupled with purpose-built products. Of course, these types of abilities do not materialize out of thin air. Xpediant […]
Embracing AEM as a Cloud Service
Embracing AEM as a Cloud Service Introduction: In the relentless evolution of the digital landscape, innovation isn’t just a choice; it’s the driving force behind every successful business. Adobe Experience Manager (AEM) has been a trusted companion in the digital realm, but now, it’s time to take a quantum leap with Adobe Experience Manager as a […]
Migrating to AEM as a Cloud Service
Migrating to AEM as a Cloud Service Introduction: Having glimpsed the boundless innovation potential of AEM as a Cloud Service in our previous blog, it’s time to embark on an innovation odyssey. In this second part of our visionary series, we will provide you with a comprehensive guide on how to navigate the migration journey […]
