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Keep informed and up-to-date with our insightful resources

Your one-stop-shop for the latest updates on Martech, content supply chain, and more. Stay informed and up-to-date with our reliable resources.

How an omnichannel strategy enhances HCP engagement

How an omnichannel strategy enhances HCP engagement Here’s an interesting fact: While 98% of pharmaceutical executives see the value in an omnichannel strategy, only 15% of Pharmaceutical companies are fully integrating it for Healthcare Professional (HCP) engagement. Technological advancements have transformed patient care and revolutionized how healthcare providers receive information and education. One technique gaining […]

Learn the Difference Between Backups and Web Archive

Learn the Difference Between Backups and Web Archive By 2025, the Earth will generate 463 exabytes of data daily, equivalent to nearly one million storage pods. This highlights the increasing importance of managing online information wisely in the years ahead. For those unaware, archiving is akin to data storage, involving the backup of files. Here’s […]

Relaxation and Work: A Recipe for Success

Relaxation and Work: A Recipe for Success According to a Gallup survey, fully 74% of employees “experience burnout on the job at least sometimes.” The survey goes on to show that “burnout is so pervasive in US workplace cultures that people probably think it is inevitable, and some may even wear it as a badge […]

Efficient Spending Using MarTech

Efficient Spending Using MarTech Xpediant Digital helps our clients solve their complex MarTech and content challenges and improve efficiency, lower costs, and increase agility in an omni-channel world. We do this by providing expert delivery of services coupled with purpose-built products. Of course, these types of abilities do not materialize out of thin air. Xpediant […]

Embracing AEM as a Cloud Service

Embracing AEM as a Cloud Service Introduction: In the relentless evolution of the digital landscape, innovation isn’t just a choice; it’s the driving force behind every successful business. Adobe Experience Manager (AEM) has been a trusted companion in the digital realm, but now, it’s time to take a quantum leap with Adobe Experience Manager as a […]

Migrating to AEM as a Cloud Service

Migrating to AEM as a Cloud Service Introduction: Having glimpsed the boundless innovation potential of AEM as a Cloud Service in our previous blog, it’s time to embark on an innovation odyssey. In this second part of our visionary series, we will provide you with a comprehensive guide on how to navigate the migration journey […]

Integration, Consolidation, Aggregation, oh my!

Integration, Consolidation, Aggregation, oh my! As responsibility and, more importantly, budget ownership of the MarTech stack moves out of marketing and into IT another shift is happening. Companies are embarking on projects to not only consolidate but aggregate the many applications they have acquired over time.  In Pharmaceuticals integrating new and existing technology across the […]

How an omnichannel strategy enhances HCP engagement

How an omnichannel strategy enhances HCP engagement Here’s an interesting fact: While 98% of pharmaceutical executives see the value in an omnichannel strategy, only 15% of Pharmaceutical companies are fully integrating it for Healthcare Professional (HCP) engagement. Technological advancements have transformed patient care and revolutionized how healthcare providers receive information and education. One technique gaining […]

Learn the Difference Between Backups and Web Archive

Learn the Difference Between Backups and Web Archive By 2025, the Earth will generate 463 exabytes of data daily, equivalent to nearly one million storage pods. This highlights the increasing importance of managing online information wisely in the years ahead. For those unaware, archiving is akin to data storage, involving the backup of files. Here’s […]