Keep informed and up-to-date with our insightful resources
Your one-stop-shop for the latest updates on Martech, content supply chain, and more. Stay informed and up-to-date with our reliable resources.
Integration, Consolidation, Aggregation, oh my!
Integration, Consolidation, Aggregation, oh my! As responsibility and, more importantly, budget ownership of the MarTech stack moves out of marketing and into IT another shift is happening. Companies are embarking on projects to not only consolidate but aggregate the many applications they have acquired over time. In Pharmaceuticals integrating new and existing technology across the […]
How an omnichannel strategy enhances HCP engagement
How an omnichannel strategy enhances HCP engagement Here’s an interesting fact: While 98% of pharmaceutical executives see the value in an omnichannel strategy, only 15% of Pharmaceutical companies are fully integrating it for Healthcare Professional (HCP) engagement. Technological advancements have transformed patient care and revolutionized how healthcare providers receive information and education. One technique gaining […]
Learn the Difference Between Backups and Web Archive
Learn the Difference Between Backups and Web Archive By 2025, the Earth will generate 463 exabytes of data daily, equivalent to nearly one million storage pods. This highlights the increasing importance of managing online information wisely in the years ahead. For those unaware, archiving is akin to data storage, involving the backup of files. Here’s […]
