Keep informed and up-to-date with our insightful resources
Your one-stop-shop for the latest updates on Martech, content supply chain, and more. Stay informed and up-to-date with our reliable resources.
3 Ways Our Workflow Automation Tool Makes Life Easier
3 Ways Our Workflow Automation Tool Makes Life Easier Website archiving is a vitally important yet time consuming task for regulated industries. 83% of senior IT and compliance officials face challenges in managing multi-channel communications, including web content, to meet compliance requirements. In regulated industries compliance regulations require that every web page, document, and interaction […]
The Impact of Modular Content on Pharma Marketing ROI
The Impact of Modular Content on Pharma Marketing ROI Pharmaceutical companies waste up to 60% of their content budget due to ineffectiveness in content creation and distribution. These inefficiencies are mainly due to the highly regulated nature of the industry, which demands lengthy approval processes and increases the risk of duplicated efforts, compliance issues, and […]
5 Challenges Xpediant Solves for Seamless Workflow Automation
5 Challenges Xpediant Solves for Seamless Workflow Automation Most businesses that adopt workflow automation can boost productivity by up to 40%. Yet, many companies struggle to implement automation effectively due to integration gaps, high costs, compliance concerns, and resistance from employees. These challenges slow down digital transformation and reduce the efficiency gains automation promises. At […]
Enhancing Customer Experience Through Integrated Digital Solutions
Enhancing Customer Experience Through Integrated Digital Solutions Digital transformation is essential for businesses aiming to remain competitive and retain loyal customers. Companies that have yet to digitize their customer experiences find it challenging to meet evolving customer demands. To keep pace, organizations are implementing straightforward digital strategies that modernize traditional infrastructure and leverage cloud solutions. […]
Automated Backup: Why It’s Important for Data Security
Automated Backup: Why It’s Important for Data Security Most businesses recognize the role backup and recovery play in safeguarding digital assets from threats like data loss, malware, and system damage. Backup is, therefore, the last line of defense in ensuring data integrity. Manual backup is a labor-intensive process! It involves managing configurations, ensuring compatibility with […]
AEM Performance: Tips to Optimize for Seamless Experiences
AEM Performance: Tips to Optimize for Seamless Experiences The digital landscape is advancing faster than we could have imagined, putting customer experiences as the first priority of business success. With user expectations growing, businesses face the challenge: how to create an engaging and frictionless journey that drives loyalty and boosts revenue. Xpediant Digital is here […]
How to Combine MarTech for a Unique Experience
How to combine MarTech for a unique experience There are two main types of solutions in the vast world of marketing technology namely: solution-specific and platform solutions. The MarTech world has seen 5,233% growth since 2011. Back in 2011, there were around 150 MarTech solutions, but fast forward to 2024, and you’ve got over 8,000 […]
How to Select the Right MarTech Stack for Your Business
How to Select the Right MarTech Stack for Your Business An efficient marketing technology stack can help businesses achieve their marketing goals faster and at a lower total cost of ownership. Chief Martec found that the marketing technology world grew by 5233% in the past 10 years The upside? The expanding MarTech technology capabilities accelerate […]
How Marketing Technology is Transforming the Industry
How Marketing Technology is Transforming the Industry Marketing transformation is underway to reach us in new places as we share our time and attention across channels. Brands must connect with customers through all of these channels. They must create campaigns that engage us across social media, online/offline advertising, and eCommerce. The brands need to adapt […]
How the correct content experience boosts engagement
How the correct content experience boosts engagement Over the past few years, we have seen and heard how a great (and not-so-great) customer experience starts and ends with content. The Content experience guides the user’s journey when interacting with your brand, including the design, usability, searchability, and relevance. It plays an integral role in grabbing […]
