How to combine MarTech for a unique experience
There are two main types of solutions in the vast world of marketing technology namely: solution-specific and platform solutions. The MarTech world has seen 5,233% growth since 2011. Back in 2011, there were around 150 MarTech solutions, but fast forward to 2024, and you’ve got over 8,000 MarTech solutions available in the market.
Creating a unique customer experience is the key to differentiation and earning brand loyalty. But with so many marketing technologies to choose from, how do we avoid a cluttered approach and instead use their power to develop a tailored and unique journey?
This blog will list ways to combine the MarTech solutions for maximum impact and ensure that your customers feel valued and understood.
Why is creating a unique experience important?
Unique customer experience is key to ultimate customer satisfaction.
If they like what they see, they will keep coming back. Customers will return if you make the user experience as pleasant as possible. Above everything, happy users return as customers.
Imagine you’re filling out a survey. When do you remember responding enthusiastically? It’s usually after an amazing experience, right? But the same goes for negative experiences – those tend to stick out, too.
The point is, that we forget the “just okay” interactions. For your brand, that “just okay” becomes forgettable. Strive to create experiences that wow your customers, not just merely satisfactory experiences.
Why? Happy customers are more likely to recommend your brand to others, building your community. Consistent excellence–that diligence you put in—keeps them returning for more.
Unifying with MarTech Stack: Breaking Down Silos
The first step is breaking down the silos that exist between different MarTech stacks.
Suppose a customer interacts with your brand on social media, then visits your website, and finally subscribes to your newsletter.
All these interactions should be connected, forming a cohesive aligned brand identity.
Start by collecting and synchronizing customer data from platforms like customer relationship management, email marketing platforms, and social media analytics. This will allow you to create a single customer view and help personalize your communication with the customer.
You can also use your marketing automation platforms to automate campaigns based on customer behavior and preferences. For example, you can send targeted email offers or welcome messages tailored to the customer’s initial interaction on social media.
Adding Layers of Personalization
The MarTech stack helps personalize website content, product recommendations, and blog posts to individual customer interests received from the data. AI-powered tools can be valuable tools here for creating a unique experience.
Tip: You can use email marketing platforms with content features to personalize email subject lines, offers, and product recommendations on the basis of customer behavior and purchase history.
Creating Engagement Through Different Channels
One other tactic is to use popular social listening tools to understand customer perception on social media platforms. You can respond to inquiries and concerns, building a sense of community and building trust.
Remember, the Human Touch Matters!
While the MarTech stack automates many tasks, the human touch should be there to build connectivity with customers. How can you achieve that?
Use the insights gathered from your MarTech stack to personalize and create unique interactions with your customer. This will set a stage for personalized recommendations and solutions to build stronger customer relationships.
Measuring Success and Adapting
Monitor key performance indicators across all MarTech channels. Analytics tools help you understand customer behavior, preferences, and trends. This could include website traffic, conversion rates, open rates for emails, and customer satisfaction scores.
Check the data to identify what’s working and what’s not. Based on these insights, build your MarTech strategy, making sure your approach is as evolving as the trends and delivers the best possible customer experience.
By strategically combining the MarTech stack and prioritizing data-driven personalization, you can create a unique customer experience. This builds brand loyalty and grows your business.
Tip: Remember, the key is in using technology to understand and pay attention to individual customer needs, not just sending out generic messages.
Conclusion
Using solution-specific and platform solutions can create a unique personalized experience that stands out in the marketplace. Understand the power of MarTech to attract and retain customers by making them feel truly valued and understood. Combining the MarTech stack and focusing on data-driven personalization can create a unique customer experience that helps you find the right customer and retain them as well.
Do you have a specific MarTech strategy you want to implement for a unique experience? Contact us at Xpediant Digital and use the expertise of a solution architect to build a unique experience according to your business needs.
