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Integration, Consolidation, Aggregation, oh my!

Integration, Consolidation, Aggregation, oh my

Integration, Consolidation, Aggregation, oh my! As responsibility and, more importantly, budget ownership of the MarTech stack moves out of marketing and into IT another shift is happening. Companies are embarking on projects to not only consolidate but aggregate the many applications they have acquired over time. In Pharmaceuticals integrating new and existing technology across the […]